Master Since 1996
Lab Grown Diamonds & Designer Jewellery
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Primira Luxury
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Engagement Rings
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We believe in easy access to The Diamond Jewellery World that is good for our Style, Inspiration and spirit. With a clever offering, superb support and a secure checkout you’re in good hands.Our engagement rings and fine jewellery feature carbon-neutral lab-grown diamonds and moissanite. Using skill and care, our in-house jewellers combine tradition with beautiful design while being kind to the earth. Each piece is more than special—it’s a sign of love, made the right way to last forever.
Born in the heart of Surat, India, Ocean Star Diamonds & Jewellery has set a new standard within the fine jewellery industry, providing clients around the globe with timeless and environmentally responsible Diamonds & jewellery.
Newly Added
Only In Lab Grown Diamonds
Xplore our newly in Customized Shapes & Cut – Extra 10% Discount Code Today.

A Journey in 3 Simple Steps
Bring Your Dream Jewellery to Life - Made for You, With You
Whether you’re looking to celebrate love, mark a milestone, or turn a vision into reality, Primira Luxury is here to help you create something unforgettable — considering your vision and budget every step of the way.
Cta: Book your free consultation today
- Get 20% off on custom designs today and a free surprise engagement gift from Primira Luxury.
- Get Delivered in 20 days or less with fully insured express shipping.
Our Process
CUSTOM JEWELRY ORDER
1. Consult with a Jewellery Professional
First Step
2. Handcrafted Creation by Expert Artisans
Second Step
3. Final Quality Check & Delivery
Third Step
"Premium Custom Lab-Grown Diamond Jewelry Store
– Crafted Just for You"
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Primira's LGD diamonds
Diamond brilliance in high-quality stones is a result of precise cutting, expert selection, and exceptional clarity.
At our brand, we go beyond basic grading to choose diamonds that radiate unmatched sparkle under any light.
While certifications like GIA and HRD guarantee quality, true brilliance comes from stones that meet our strict standards for symmetry, light performance, and internal purity.
Whether HSI, GVS, or DIF, our diamonds are selected for their stunning reflections and ethical sourcing — because brilliance should shine inside and out.
Our diamonds come from the Kimberley Process.
Diamond carat and its impact on value is one of the most important aspects to consider when buying a diamond. A 1.00 carat diamond equals 0.20 grams, and even small differences in carat weight can significantly affect price and rarity. Larger carat diamonds are more valuable due to their scarcity in nature.
How diamond clarity affects brilliance and value is crucial when selecting a stone. Diamonds with fewer inclusions reflect light more efficiently, making them appear brighter and more radiant. Graded on a scale from Flawless to Included, high-clarity diamonds are both rarer and more desirable, especially in stones over 0.30 carats.
Understanding the diamond color scale from D to Z helps buyers recognize the value of colorless stones. Grades D, G, and H are among the most sought-after for their near-perfect whiteness and brilliance. Diamonds in this range, especially those above 0.30 carats, offer a stunning blend of purity and prestige.
How diamond cut quality enhances sparkle and brilliance is key to choosing the perfect diamond. The cut grade, which measures the balance and proportions of a diamond’s facets, directly affects how light refracts through the stone. Diamonds with Very Good or Excellent cuts offer unmatched radiance and dazzling sparkle, making a top choice for buyers.

Real Time Interactive
Diamond Inspection
Live Shopping Experience
Experience the Real-Time Diamond Inspection Service that offers a 360° HD Diamond View with up to 40x magnification, allowing you to explore diamonds in 360° HD like never before. Connect with a certified gemologist for a personalized diamond consultation and receive expert guidance as you examine each detail. This live diamond evaluation and certification review lets you review diamond specs and the Internationally recognised grading certificate together, ensuring full transparency and confidence in your purchase. Enjoy real-time diamond exploration from the comfort of your home with a professional by your side every step of the way.

Let the Rings Begin
Start a shop rings for your partner
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Experience personalized guidance from the comfort of your home.
Our experts will help you explore stunning Jewellery Designs and answer all your questions in a one-on-one virtual session.
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Unique & Personal,
Details that Matter.
A personalized diamond adds a unique story and sentiment to your jewelry, especially when it’s subtly placed beneath the main stone. This custom diamond under the center stone acts as a secret symbol — a cherished detail meant just for you and your partner. It elevates your ring beyond beauty, creating a meaningful keepsake that reflects your personal journey.