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Certified Stones &
Jewelry

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Save 100 - 150% Retail markup

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We believe in easy access to The Diamond Jewellery World that is good for our Style, Inspiration and spirit. With a clever offering, superb support and a secure checkout you’re in good hands.Our engagement rings and fine jewellery feature carbon-neutral lab-grown diamonds and moissanite. Using skill and care, our in-house jewellers combine tradition with beautiful design while being kind to the earth. Each piece is more than special – it’s a sign of love, made the right way to last forever.

Born in the heart of Surat, India, Ocean Star Diamonds &  Jewellery has set a new standard within the fine jewellery industry, providing clients around the globe with timeless and environmentally responsible Diamonds & jewellery.

Home Online | Primira Luxury

Insured Shipping
Worldwide

Home Online | Primira Luxury

Easy 14 Day
Return

Home Online | Primira Luxury

100%
Exchange

Home Online | Primira Luxury

Certified Stones &
Jewelry

Home Online | Primira Luxury

Save 100 - 150% Retail markup

Home Online | Primira Luxury

80%
BuyBack

We believe in easy access to The Diamond Jewellery World that is good for our Style, Inspiration and spirit. With a clever offering, superb support and a secure checkout you’re in good hands.Our engagement rings and fine jewellery feature carbon-neutral lab-grown diamonds and moissanite. Using skill and care, our in-house jewellers combine tradition with beautiful design while being kind to the earth. Each piece is more than special – it’s a sign of love, made the right way to last forever.

Born in the heart of Surat, India, Ocean Star Diamonds &  Jewellery has set a new standard within the fine jewellery industry, providing clients around the globe with timeless and environmentally responsible Diamonds & jewellery.

Engagement Rings

Primira's Best Selling

Super Discount on your first purchase

First 250

Use Discount Code in Checkout page

Second Shopping Surprise Campaign

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Spirit & Soul

We love gold, but not pricetags. We work just as hard as you do to ensure that your dollar lasts as long as our gold.

Shop Lab Grown Diamond Jewelry

Lab grown diamond jewelry blends modern innovation with timeless elegance, offering brilliant sparkle with ethical and sustainable origins. Perfect for those who value luxury with a conscious choice.

Shop Moissanite Stone Jewelry

Moissanite jewelry offers exceptional brilliance and fire, making it a stunning alternative for modern luxury lovers. It delivers timeless beauty with remarkable durability and value.

Our Diamond

Lab Grown Diamond and Moissanite

Explore our certified lab grown diamond and moissanite stone collections.

Shop Lab Grown Diamond

Lab grown diamonds are real diamonds created with advanced technology, offering the same brilliance, clarity, and strength as mined diamonds. They are a modern, ethical choice for conscious buyers.

Shop Moissanite Stone

Moissanite stones are known for their exceptional brilliance and fire, offering a radiant sparkle that rivals traditional gemstones. They are a durable and affordable choice for modern, elegant designs.

Our Most Loved Creations

Bring Your Dream Jewellery to Life

A Journey in 3 Simple Steps

Made for You, With You

Whether you’re looking to celebrate love, mark a milestone, or turn a vision into reality, Primira Luxury is here to help you create something unforgettable – considering your vision and budget every step of the way. 

Primira Luxury

"Premium Custom Lab-Grown Diamond Jewelry Store
– Crafted Just for You"

Explore Premium Diamonds

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Real Time Interactive
Diamond Inspection

Live Shopping Experience

Experience the Real-Time Diamond Inspection Service that offers a 360° HD Diamond View with up to 40x magnification, allowing you to explore diamonds in 360° HD like never before. Connect with a certified gemologist for a personalized diamond consultation and receive expert guidance as you examine each detail. This live diamond evaluation and certification review lets you review diamond specs and the Internationally recognised grading certificate together, ensuring full transparency and confidence in your purchase. Enjoy real-time diamond exploration from the comfort of your home with a professional by your side every step of the way.

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Our Services

Book A Virtual Appointment

Experience personalized guidance from the comfort of your home.

Our experts will help you explore stunning Jewellery Designs and answer all your questions in a one-on-one virtual session.

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Real Reviews From Real Customers

Trusted by 1.6k+ Customers Worldwide

Unique & Personal,
Details that Matter.

A personalized diamond adds a unique story and sentiment to your jewelry, especially when it’s subtly placed beneath the main stone. This custom diamond under the center stone acts as a secret symbol – a cherished detail meant just for you and your partner. It elevates your ring beyond beauty, creating a meaningful keepsake that reflects your personal journey.

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Conceptualize

Your concepts and photos are used to develop the design

Design Approval

We conceptualize your design, provide a rendering

Completion

Your design becomes a reality as your vision comes to life

Want to know your design’s cost? Fill the form below and get a free quotation – absolutely no strings attached!