Terms and conditions

Primira Luxury (Operated by Ocean Star Company)

Last Updated : Sept 02, 2026

1. Legal Entity & Acceptance of Terms

This website, PrimiraLuxury.com, is owned and operated by: Ocean Star Company.
Throughout these Terms & Conditions, “we”, “us”, “our”, and “Primira Luxury” refer to Ocean Star Company.
“You”, “your”, “customer”, or “user” refer to any individual or entity accessing this website or purchasing from us.
By accessing this website or placing an order, you agree to be bound by these Terms & Conditions, our Return, Refund, Exchange and Buyback Policy, and our Privacy Policy.

2. Governing Law & Jurisdiction

These Terms are governed by the laws of India.
Subject to Section 27 (Dispute Resolution) and any non-waivable statutory consumer rights in your jurisdiction, disputes arising out of the use of this website or purchase of products are subject to the exclusive jurisdiction of the courts located in Surat, Gujarat, India.

3. Online Store Terms

By using this website, you represent that:

You are at least the age of majority in your jurisdiction.
You will not use our products for unlawful purposes.
You will not violate any applicable laws.
You will not transmit malware, viruses, or destructive code through this website.

A breach of these Terms may result in immediate termination of services.

4. Made-to-Order Nature of Products

All jewelry sold by Primira Luxury is produced on a made-to-order basis, unless explicitly stated otherwise.
Estimated Dispatch Timeline: 15–35 business days.
“Business days” exclude weekends and public holidays in India.
This timeframe includes manufacturing, finishing, quality inspection, and internal verification.
This same timeline and the remedy in Section 4.3 apply equally to standalone custom-cut loose diamond orders and to finished, made-to-order jewelry.
This is the timeline that governs the contract between us. Where any marketing content elsewhere (product pages, homepage, campaign pages) states a shorter figure, this Section 4 timeline is controlling and the shorter marketing figure should be treated as an editorial error to be corrected, not a separate promise.

4.1 Third-Party Certification

If a customer requests independent third-party certification (including IGI or SGL), additional laboratory processing time may apply, typically 3–10 business days.
Certification bodies operate independently; their timelines are beyond our direct control.
Delays attributable to third-party laboratories do not, on their own, constitute grounds for cancellation or refund once production has commenced — see Section 4.3 for the outer limit that does trigger a remedy.

4.2 Certified Loose Diamonds (Inventory)

Certified loose diamonds already in inventory are dispatched within 48 hours of order confirmation, subject to payment verification.

4.3 Maximum Production Window

In cases involving sourcing complexity, custom cutting, regulatory procedures, or laboratory coordination, the total production and dispatch window may extend up to a maximum of 60 business days from order confirmation.
Orders completed within this window are not considered delayed, and no delay remedy applies.
If Primira Luxury fails to dispatch the order within this 60-business-day maximum, the customer is entitled to a full refund of all amounts paid to date, less the non-refundable payment gateway processing charge described in Section 10.1 and in our Return, Refund, Exchange and Buyback Policy.
This remedy does not apply where the delay is directly attributable to the customer — including delayed specification approval, delayed balance payment under Section 10.3, or a customer-requested change to specifications after production has started — or to a Force Majeure event under Section 22. In such cases the 45-business-day clock pauses for the duration of the customer-caused or Force Majeure delay and resumes once the cause is resolved.

5. Custom Orders

Custom orders include: made-to-order jewelry produced to confirmed specifications, custom-sourced or custom-cut loose diamonds, and certification-specific requests.

5.1 Custom Diamond Cutting — Specifications & Tolerance

Where a customer requests a diamond cut or sourced to a specific millimeter (mm) measurement, Primira Luxury will supply a stone within a tolerance of ±0.05 mm of the requested dimension (e.g., a 4.00 mm request is fulfilled within a 3.95–4.05 mm range), consistent with standard precision-cutting practice in the diamond trade.
Because carat weight is a function of a stone’s cut, depth, and proportions and not of mm diameter alone, a stone supplied within this mm tolerance may show a small, proportionate variance in carat weight from any estimate provided at order stage. The final IGI (or other agreed laboratory) certified measurements and weight are authoritative and govern the order — not any pre-production estimate.
If a delivered stone falls outside the ±0.05 mm tolerance due to a cutting or sourcing error on our part, Primira Luxury will re-cut, replace, or re-source the stone to the correct specification at no cost to the customer, including covering associated re-certification and shipping costs. This is in addition to, not a replacement for, the customer’s rights under Section 6 (Returns & Buyback).
This tolerance applies to both standalone loose diamond orders and center/side stones supplied as part of finished jewelry.

5.2 Production & Cancellation of Custom Orders

The customer acknowledges that diamond manufacturing and sourcing involve natural and technical variables. Interim grading expectations, sourcing availability, or estimated timelines are not guaranteed.
Only the final certified diamond or finished piece that meets confirmed specifications (within the tolerance in Section 5.1) is considered the completed product.
Cancellation (stopping an order before it is completed and delivered) is governed by Section 10.2 (Cancellation Within 48 Hours) and remains subject to the pre-production window described there — this is unaffected by Section 6 below.
Return (sending back a completed, delivered product) is governed separately by our Return, Refund, Exchange and Buyback Policy, including the change-of-mind allowance described in Section 6.
If a completed custom order meets all confirmed specifications within tolerance and the customer becomes unresponsive or refuses delivery without valid legal grounds, Primira Luxury reserves the right to proceed with insured dispatch to the last confirmed delivery address. Such dispatch is not unauthorized or forced fulfillment.

6. Returns, Change of Mind & Buyback

Effective from the date of this update, Primira Luxury accepts change-of-mind returns — including on made-to-order and custom jewelry — subject to a restocking fee and the other conditions, exclusions, and deductions set out in our Return, Refund, Exchange and Buyback Policy. This is a discretionary policy we extend beyond what law requires in most jurisdictions for customized goods; it does not replace or reduce any non-waivable statutory right you may separately hold.
A narrow set of permanently personalized items (see our Return Policy, Section 4) remain non-returnable because they cannot reasonably be resold to another customer.
Full eligibility conditions, the applicable restocking fee, other deductions, and the Lifetime Warranty and Buyback Program are governed by our separate Return, Refund, Exchange and Buyback Policy.

7. Product Representation & Accuracy

Our products are sold for personal adornment. Nothing on this website or in any communication from us constitutes investment, financial, or appraisal advice, and we make no representation or guarantee regarding the future resale, appraisal, or investment value of any product.
The Buyback Program described in our Return Policy, where offered, reflects our own internal valuation methodology at the time of buyback. It is not a market valuation, a guarantee of any specific amount, or an appraisal for insurance purposes. Independent appraisal is the customer’s own responsibility and cost.
Resale value of lab-grown diamonds, moissanite, and finished jewelry is typically lower than the original purchase price, consistent with most consumer goods, and is not guaranteed by us in any respect.

8. Not Investment Advice; No Guaranteed Resale Value

We strive to display product images, descriptions, and specifications as accurately as possible. Minor variations may occur due to handcrafted processes; screen displays may affect color representation; stone characteristics may vary within the grading and cutting tolerances described in Section 5.1.
We do not guarantee that your device display will perfectly reflect product color or appearance.
Primira Luxury does not represent IGI, SGL, or GIA grading standards as equivalent to one another, and does not price or market our lab-grown diamond products by direct comparison to natural diamond pricing. Any content found to do so is a content error, not a representation of value or grading equivalence, and should be reported to contact@primiraluxury.com for correction.
Certification claims on this website are specific to the certifying laboratory actually issued for a given product. A general claim of certification anywhere on this website (for example, in site-wide badges, trust strips, or marketing copy) does not override the certification actually stated on the individual product’s listing and certificate — the individual product listing and certificate govern.

9. Pricing & Availability

Prices are subject to change without prior notice.
We reserve the right to modify or discontinue products, limit quantities, restrict sales by geography, or cancel orders placed at an incorrect price due to a pricing error.

10. Advance Payment, Balance Payment & Order Cancellation

All orders require a minimum advance payment of 10% of the total order value to confirm production. An order is not confirmed until the advance payment is received and verified.

10.1 Custom Diamond Cutting — Specifications & Tolerance

Our payment partner (Razorpay) retains a transaction processing fee on every payment we receive. On a refund or cancellation, that fee is not returned to us and is accordingly not recoverable from us.
Wherever this policy allows a deduction for payment gateway charges, the deduction is exactly the amount our payment partner retained on that specific transaction and did not pay back to us — never a fixed percentage, and never more than what was actually withheld from us. On request, we will show the customer the actual settlement figure for their transaction supporting the deducted amount. This applies uniformly regardless of who initiates the cancellation, consistent with applicable e-commerce cancellation-charge rules.

10.2 Cancellation Within 48 Hours

Orders may be cancelled within 48 hours of placement, provided production or sourcing has not yet commenced. If cancelled within this window, the advance payment is refunded less the payment gateway charge described in Section 10.1.
Once production or sourcing has commenced, the order is non-cancellable and the advance payment is non-refundable, except (a) where required by applicable law, or (b) the Section 4.3 delay remedy applies.

10.3 Balance Payment

On completion of production, Primira Luxury provides product photographs and/or videos for final confirmation. The remaining balance (approximately 90% of order value) is due within 5 calendar days of that notification. Dispatch occurs only after full payment is received.

10.4 Non-Payment of Balance

If the balance is not paid within 5 calendar days, the order is placed on hold, the advance payment is retained, production costs already incurred are non-refundable, and dispatch timelines pause until payment is completed.

10.5 Currency Fluctuation (International Orders)

For international transactions, the final payable balance may be adjusted for exchange-rate movement between order confirmation and balance payment. Confirmed pricing in the base currency remains honored.

11. Shipping & Delivery

Shipping and delivery are governed by our separate Shipping & Delivery Policy, which must state the same delivery windows as Section 4 of these Terms.
Risk of loss passes to the customer upon confirmed delivery to the shipping address provided.
International customers are responsible for customs duties, VAT, and local taxes.
Any “free shipping” threshold advertised on this website is a single, current figure maintained on our Shipping & Delivery Policy page. Where a promotional page, product page, or campaign banner states a different threshold, the Shipping & Delivery Policy figure is controlling.

12. Intellectual Property & Design Rights

All designs, CAD files, renderings, product photography, videos, and written content on this website are the property of Ocean Star Company or its licensors, protected under applicable copyright and design law.
Purchasing a product does not grant any right to reproduce, copy, replicate, or commission a copy of the design — whether the original or a customer-modified version — through a third party, or to use our CAD files, photographs, or videos to solicit competing manufacturing quotes.
Custom design work undertaken at a customer’s request may incorporate our proprietary design elements and CAD methodology, in which we retain all rights unless expressly agreed otherwise in writing.
Unauthorized use of our designs, photography, or video content is a violation of these Terms and applicable intellectual property law and may result in legal action.

13. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their content, accuracy, policies, or transactions.

13.1 Review Invitations

After delivery and order completion, we may invite you to review your purchase through an independent third-party review service. You may opt out at checkout or unsubscribe at any time. We publish genuine reviews, positive and negative.

14. Review & Public Statement Integrity

We do not exchange refunds, compensation, discounts, or any benefit beyond what a customer is otherwise entitled to under our Return Policy or Lifetime Warranty in exchange for the removal, alteration, or non-posting of a review or public statement.
A threat to post, or the posting of, a negative review or public statement in order to obtain a refund, compensation, or other benefit beyond what this policy and applicable law entitle the customer to does not obligate us to provide that benefit, and may be treated by us as an attempt to obtain a commercial outcome through misuse of a public platform.
This section does not limit a customer’s right to leave an honest review reflecting their genuine experience, or to pursue a legitimate complaint through our Grievance Officer, a consumer forum, or an applicable regulator.

15. User Submissions

If you submit comments, feedback, ideas, or materials, you grant us the right to use them without restriction, and we are not obligated to compensate or respond. You agree your submissions will not violate third-party rights or applicable laws.

16. Prohibited Uses

You may not use this website:

For unlawful purposes, or to violate intellectual property rights.
To transmit malicious code, or to scrape, crawl, or collect data unlawfully.
To harass, defame, or discriminate.
To submit fraudulent, materially false, or knowingly misleading claims in connection with an order, return, refund, warranty, or chargeback — including falsely reporting non-delivery, damage, or defect.

Violation may result in termination of access and, where applicable, denial of future orders or return privileges under our Return Policy.

17. Chargebacks & Payment Disputes

If an issue arises with your order, we encourage you to contact us directly under Section 6 and our Return Policy first — this is typically faster than a payment network dispute and lets us resolve it directly.
If a chargeback or payment dispute is filed while a return, refund, or warranty request is already pending, or after one has already been resolved, under this policy, we reserve the right to submit our order, delivery, and inspection records — including documentation described in our Return Policy — to the relevant payment network or bank as evidence.
A chargeback does not entitle a customer to a duplicate refund where a refund has already been issued under this policy.

18. Disclaimer of Warranties

The website and products are provided “as is” and “as available.” We do not guarantee uninterrupted service, error-free operation, or absolute accuracy. To the fullest extent permitted by law, we disclaim all implied warranties including merchantability and fitness for a particular purpose, without prejudice to the express Lifetime Warranty described in our Return Policy.

19. Limitation of Liability

To the maximum extent permitted by law, Ocean Star Company is not liable for indirect, consequential, or incidental damages, lost profits, or loss of data. Total liability does not exceed the purchase value of the product in question, except where local law requires otherwise, in which case liability is limited to the maximum extent permitted.

20. Limitation Period for Claims

Except for claims under the Lifetime Warranty (which runs for as long as the original purchaser owns the piece, subject to its own terms in our Return Policy), any claim relating to a purchase must be raised within the time limit prescribed by the applicable statute of limitations in the relevant jurisdiction, and in any event no later than 3 years from the date of delivery, whichever is shorter, except where a longer period is mandatorily required by applicable law.

21. Indemnification

You agree to indemnify and hold harmless Ocean Star Company and its affiliates from claims, losses, damages, or expenses arising from your violation of these Terms, violation of applicable laws, or infringement of third-party rights.

22. Force Majeure

We are not liable for delays or failure to perform due to events beyond reasonable control, including natural disasters, government actions, customs delays, carrier disruptions, and regulatory restrictions.

23. Severability

If any provision of these Terms is found unenforceable, the remaining provisions remain in effect.

24. Entire Agreement

These Terms, together with our Shipping Policy, Return Policy, and Privacy Policy, constitute the entire agreement between you and Ocean Star Company.

25. Changes to Terms

We may modify these Terms at any time. Changes take effect on posting. Continued use of the website constitutes acceptance of updated Terms.

26. Statutory Rights Notice (International Customers)

Nothing in these Terms limits any non-waivable statutory right you hold under the law of your country of residence. Where our discretionary policies (such as the change-of-mind return allowance in Section 6) provide less than a mandatory statutory right that independently applies to your order, the statutory right prevails for that order to the extent required by law. For example, non-customized goods purchased by EU or UK consumers may separately qualify for the statutory 14-day withdrawal right under the EU Consumer Rights Directive (2011/83/EU) or the UK Consumer Contracts Regulations 2013, under which only a deduction for diminished value from handling beyond what is necessary to establish the goods’ nature applies — not the restocking fee in our Return Policy. Made-to-order and personalized jewelry remains outside that statutory right under Article 16(c) of the Directive and the equivalent UK provision, and is instead governed by our discretionary Return Policy.

27. Dispute Resolution

We encourage customers to first raise any dispute with our Grievance Officer (Section 29) for prompt resolution.
Any dispute not resolved informally may, at either party’s option, be referred to arbitration in Surat, Gujarat, India under the Arbitration and Conciliation Act, 1996, in English. This arbitration option is optional and does not restrict your right to instead approach a competent consumer forum, district commission, or court of law under the Consumer Protection Act, 2019 or equivalent legislation in your jurisdiction.

28. Contact Information

Primira Luxury By Ocean Star Company
Plot No.3, Savani Industrial Society
Kohinoor Road, Mini Bazaar
Surat – 395006, Gujarat, India

Email: contact@primiraluxury.com
Phone: +91 8200524191

29. Grievance Officer

In accordance with the Consumer Protection (E-Commerce) Rules, 2020, the details of our Grievance Officer are as follows: Name: Ashesh Khokhariya Designation: Grievance Officer Ocean Star Company, Plot No.3, Savani Industrial Society, Kohinoor Road, Mini Bazaar, Surat – 395006, Gujarat, India Email: asheshkhokhariya1996@gmail.com Phone: +91 9099991301 Time: Monday–Saturday, 10:00 AM – 6:00 PM IST We acknowledge complaints within 48 hours of receipt and aim to resolve them within one month.