If you would like us to hand select the rarest diamond on the market like a GIA XXX or Ideal Cut rounds, standard Asscher cuts, Emerald cuts, Princess, Radiant, Marquise, Pear, Oval, Heart shapes etc. then our Diamond Concierge is second to none.
Why Primira?
So you’ve found the type diamond you want with regards to cutting style but you’ve also come to learn that the clarity range, color range and size range of what you’re looking for is not available. Or perhaps it’s an unusual and rare combination of carat, clarity & color and *THAT’S* what you want!
Our mission
Our mission in diamond retailing is to exceed expectations by offering the finest quality diamonds, personalized service, and a seamless shopping experience, ensuring every customer finds the perfect symbol of love and beauty