About Us
We are a trusted provider of lab-grown diamonds and moissanite stones, offering an impressive variety of custom diamond shapes and designs to meet diverse tastes. Our collection features premium stones crafted into high-finish diamond jewellery, perfect for fashion enthusiasts seeking affordable luxury diamond jewellery without compromising on quality. As a leading wholesale supplier of premium diamond stones, we specialize in delivering exquisite diamond jewellery with innovative craftsmanship. Whether you’re searching for custom-designed lab diamonds and moissanite jewellery or wholesale diamonds for your business, our expertise ensures every piece reflects elegance and durability. Explore our range of custom shapes and experience the brilliance of luxury diamond jewellery made to impress.
Materials We Deal With
Primira's Proud
Real Reviews From Real Customers
Free Shipping for orders
over $450.
Free Repair
up to 1 year.
Pay with Multiple
Credit Cards & Wallets
18 hours a day,
6 days a week
OUR BRAND
Making Everyday Special
Our jewellery is crafted to express your unique jewellery identity while strengthening your confidence. Designed to celebrate both special occasions and everyday moments, each piece helps build your personal story. Discover meaningful jewellery that empowers and reflects the best version of you.
Safe for sensitive skin
Discover non-toxic jewellery made without nickel, lead, or cadmium, offering a stylish solution for those with sensitivities. Our pieces are safe for sensitive skin and carefully crafted to be jewellery safe for adults and children alike, ensuring comfort and peace of mind for every wearer.
Engaged with ethical factories
We proudly partner with BSCI-certified factories to ensure ethical manufacturing practices that uphold labour rights and human rights in production. Through the Business Social Compliance Initiative (BSCI), we commit to socially responsible manufacturing that reflects our dedication to fairness and integrity.
Committed to Sustainability
We take responsibility for the environmental impact of shipping by actively reducing shipping emissions through trusted carbon offset programs for e-commerce shipping. Our jewellery shipping contributes to verified carbon offset projects, ensuring every delivery supports global sustainability efforts.
Our Philosophy
You set the gold bar. We simply strive to meet it.
We don’t just meet the gold standard in fine jewelry — we set it. What began as a jewelry design journey quickly became a movement for ethical, modern luxury. Our bold approach challenges industry traditions with innovative craftsmanship and conscious design.
Everything Has A Story To Tell
The inspiration for Primira’s designs comes from the dedication to using the highest quality metals and diamonds, crafted with precision and care. With years of design experience, we create the perfect headband shapes that not only exude luxury but also ensure lasting comfort. Our years of experience creating comfortable luxury headbands shine through in every piece, showcasing luxury accessory designs emphasizing comfort and premium materials for an unparalleled wearing experience.
Our Designs
Experience the future of fine adornment with our technology-driven jewellery design, where innovation meets elegance. As a direct-to-consumer jewellery brand, we operate on a no-middlemen business model, ensuring transparent pricing and greater value. Our customer-first communication approach reflects our identity as a 21st-century company, committed to a transparent jewellery shopping experience that puts you first.
Our Story
Building on our simple vision to share the timeless elegance of lab grown diamonds, our years of experience in the diamond industry fuel our commitment to excellence. We proudly offer the finest diamonds the world has to offer – elegant, ethically crafted lab grown diamonds designed for those who truly appreciate the finer things in life.
We believe every diamond tells a story, and our mission is to help you find the perfect one that reflects your unique style and personality. Whether you’re seeking the ideal engagement ring for your individuality, a stunning piece of jewelry for special occasions, or a smart investment in timeless beauty through diamonds, Primira Luxury is your trusted partner for luxury diamond purchases. Our curated collection offers investment diamonds and exquisite jewelry designed to celebrate life’s most meaningful moments.
We don’t just believe in the gold standard, we live by it. What started out as designing jewelry turned into an industry rebellion. And let’s be real, it was necessary.
Discover Indian Excellence
At Primira Luxury, we are a trusted supplier of premium polished lab-grown diamonds and moissanite stones from India. As an experienced manufacturer and distributor, we offer ethically sourced gemstones tailored for luxury jewelry brands. Our commitment to quality and reliability makes us a key partner in the global diamond supply chain.
Reliable Grading System
At Primira Luxury, we offer ethically sourced lab-grown diamonds graded with precision using the 4Cs—cut, clarity, color, and carat weight. Our diamonds come with trusted certifications from GIA, IGI, and HRD, ensuring full transparency and quality assurance. With a reliable grading system and global standards, we build trust that lasts forever.
Values
At Primira Luxury, we deliver ethically crafted lab-grown diamonds with exceptional precision and artisan quality. As a certified diamond manufacturer and trusted trading partner, we ensure full transparency from sourcing to sale. Our competitive pricing and legal compliance make us a reliable choice for premium, sustainably produced diamonds.
Add gemstones in inventory
At Primira Luxury, we specialize in ethically sourced lab-created diamonds that are meticulously graded using the 4Cs - cut, clarity, color, and carat weight - for exceptional quality. Each diamond is certified by globally recognized institutions like GIA, IGI, and HRD, ensuring complete transparency and credibility. Our precision grading system meets international standards, giving customers confidence in every purchase. Trust and quality are at the heart of our certified lab-grown diamond offerings.
Harvesting The Science
At Primira Luxury, we specialize in precision diamond cutting technology that minimizes weight loss while maximizing brilliance. Our expert-crafted lab-grown diamonds are shaped using advanced engineering and innovative techniques to retain the highest value from rough stones. With a commitment to continuous innovation, we deliver unmatched accuracy in every cut.
Customized Jewelry
With expanded manufacturing capabilities, we now offer a broader range of custom lab-grown diamond and moissanite jewelry at competitive prices. From personalized design to timely delivery, our commitment to exceptional customer service ensures complete satisfaction. Trust us for high-quality, tailored jewelry solutions crafted with precision and care.
Our Team
Making Everyday Special
ESG Awards
Natural resource management
Community related problems
Waste management system
Global task with climate change
Water resources management
Human right protection & security
Need guidance? consult an expert
Receive personalized consultation from seasoned industry professionals to ensure your custom jewelry decisions are perfectly aligned with your vision and quality expectations. Make smart, informed choices with expert support.
